Unanswered-enquiry list for small service shops

The problem

Small clinics and service businesses lose work when follow-ups depend on memory. An Indian dev-shop blog says people usually find out about missed follow-ups from an unhappy customer. A clinic-software vendor says manual scheduling, paper intake and overworked front desks lead to missed calls and frustrated patients. Owners cobble together inboxes, DMs and notebooks, and nothing shows what hasn't been answered.

Who has it: Owner-run trades, salons, studios and non-medical wellness practices that get enquiries through email, a website form and Instagram or WhatsApp DMs.

Who pays

The owner, because each unanswered quote request is lost revenue. · $9–19/month per business.

Charge a flat monthly fee after a 14-day trial. Find the first users by pitching local trades and salons directly with a before-and-after example of lost enquiries.

What to build first

• Unique forwarding email address plus an embeddable website enquiry form
• Quick-add for DM or phone enquiries (name, number, note)
• Status per enquiry: new, replied, quoted, won, lost
• Nudge by email or push when an enquiry is unanswered for a set time
• Canned reply templates with one-tap copy
• Weekly digest of enquiries, reply times and win rate

Suggested stack

Next.js Supabase Resend Postmark inbound email Stripe

Starter prompt

Paste it into Cursor, Claude Code, Lovable or Bolt and iterate from there.

Build ReplyList, a lightweight enquiry tracker for small service businesses. Stack: Next.js, Supabase, Resend, Postmark inbound email webhook, Stripe subscriptions. Each business gets a unique inbound email address (e.g. name@in.replylist.app) and an embeddable HTML enquiry form. Incoming emails and form posts create an Enquiry (contact, message, source, received_at, status). Add a quick-add form for phone or DM enquiries. Statuses: New, Replied, Quoted, Won, Lost. The default view lists 'Waiting on me' sorted by oldest. A cron job emails the owner when any New enquiry is older than their configured threshold (default 24h) and sends a daily 8am digest. Include reply templates with variable fields and a copy button. Add a weekly stats email: enquiries received, median time to first reply, win rate. Mobile-first UI, with no multi-user features in the MVP.

Copy prompt

What could go wrong

This overlaps with CRMs and missed-call text-back tools, so the product must stay far simpler than a CRM. The evidence is general vendor writing about missed follow-ups, not direct owner complaints.

Where we found it

• Custom Software for Small Business: 7 Signs — Says follow-ups and approvals that rely on memory get forgotten, and suggests a self-updating list of enquiries not yet replied to for clinics and service businesses. This is vendor content.
• Clinic front desk workflow automation (Curogram) — Says manual scheduling, paper forms and overworked reception staff lead to missed calls and frustrated patients. This is a vendor blog.